At the same time, the share of google Image search fell.8 in favor of Amazon and Facebook. This information has come from analysts of the American company jumpshot in partnership with co-founder moz rand Fishkin. During the research, they analyzed search data in google search, Images, maps,, yahoo, bing, Amazon, facebook, reddit and wikipedia for the period from October 20 with a sole purpose to determine the resources that accounted for the largest number of search engines Sessions and. Generally, at this period Amazon's share went up from.4.30, and Facebook's.8.5. Bing and Yahoo both showed growth of up.4, while google maps was ranked up.2. The activity of google search, bing, Amazon and Facebook showed growth, while google Images,, yahoo and google maps lost their positions. The report also included data on search volumes and ctr in the. The number of search sessions in google has exceeded 30 billion a month (as of October 2016).
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Google: 503 status code should not be applied for weeks June 15/2017 googles spokesman John mueller said that the server's 503 response code should be used within a few hours, but not weeks. 503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help google understand that the website will be unavailable for a limited period of time. However, level it is not recommended to use it for longer than a few hours. According to mueller, "weeks" does not mean temporary. He also added that the webmasters are misleading google in this case. If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially. O ( ). johnMu) June 8, 2017 we should remind you that John mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for. google Image search loses market share to Amazon and Facebook aug 14/2017 The share of google in the search market grew from.84 in October last year.8 in March 2017.
using the rel canonical attribute is an ideal option in this situation." It should be recalled that earlier this month the moz founder, rand Fishkin, prepared a review of the best practices for the url canonicalization. Google tests a new search results format with ready-made answers July 11/2017 English-speaking users noticed that google resume is testing a new format for the search results that would include ready answers. From now on the website, the content of which was used to generate a response will no longer be displayed in the search results. The reference to it is contained only in the block with the answer. "Google removed the result from the search on the page that was already shown in the block with the answer for this query. Now the block with the answer is the only result for the page on a specific request, "says The sem post blog It is noted that the new feature is currently available for many users, but not all of them. This can mean a large-scale testing or a gradual launch.
So not to make a surprise for specialists. Earlier it was reported that google has not been planning to take into account the downloading speed for mobile pages in the ranking. Google ignores canonical links when an error is suspected Aug 03/2017 google ignores canonical links if it is suspected that an error could have been made during their implementation. This was told by the search representative, john mueller during the last video meeting with webmasters. One of eksempel the participants asked mueller at the meeting: "If a large number of canonical links points to the same page, can this lead to some problems with website?" mueller replied the following: "no, it is not necessary. The only problematic situation that may occur is when all these pages point to the main page as canonical. In this case, our systems understand that the rel canonical attribute was wrongly implemented business and thus, they ignore this data. But if the website contains a large number of pages with the same content (URLs with different parameters, etc.
Google is speeding up the mobile pages in the ranking June 17/2017 google is changing its approach to assessing the speed of page loading. In the near future, the ranking will take into account the speed of mobile pages and not desktop. This was reported by the goole search representative gary Illyes at the smx advanced 2017 conference. As you know, at the moment google measures only the loading speed of the desktop pages. These data are used both in desktop ranking and mobile. However, mobile speed is more important for google. Therefore, it was decided to make changes to the search algorithm. This approach is already under consideration. Illyes also stressed upon the fact that google will actively inform webmasters about any changes before launching the mobile-first index.
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Oct 08/2017, google employee named John mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters. The question to the mueller was the following: "Some time ago we writing sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?" The answer was: no, we do not check all spam reports manually. " Later mueller added: "we are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for google.
But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked. As for the report processing time, it takes some considerable time. As mueller explained, taking measures may take "some time but not a day or two. It should be recalled that in 2016, google received about 35 thousand messages about spam from users every month. About 65 of all the reports led to manual sanctions.
Googlebot still refuses to scan http/2. Oct 08/2017, during the last video conference with webmasters google rep called John mueller said that googlebot still refrains to scan http. The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important. "no, at the moment we do not scan http /. We are still investigating what we can do about. In general, the difficult part is that googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing http /.
We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning http /. But with more websites implementing push notification feature, googlebot developers are on the point of adding support for http in future. It should be recalled that in April 2016, john mueller said that the use of the http / 2 protocol on the website does not directly affect the ranking in google, but it improves the experience of users due to faster loading speed of the. Therefore, if you have a change, it is recommended to move to this protocol. Google does not check all spam reports in manual mode.
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I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not great have a file named Disavow. I do not even know who is referring. Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm. Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.
Oct 08/2017, at the Brighton seo event that took place last week, google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by jennifer Slagg in the Thesempost blog. Since google penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links. According to gary Illyes, auditing of links is not necessary for all websites at the present moment. "I talked to a lot of seo specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links. I don't think that helding german too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website. In case your links are ignored by the "Penguin there is nothing to worry about.
not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking. Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that google uses is not something that is really useful for optimizers. From this point of view, i cant tell you how many algorithms are involved in google search.". Gary Illyes shares his point of view on how important referential audit.
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