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The question was: "In 2011 you said that google does not use the http-equiv " last-modified "tag for crawling. Is that still so? Mueller replied the following: Yep, we still do not use. johnMu) August 11, 2017 The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed. In 2011 John mueller made a post on the webmaster Central Help forum in which he stated that google does not use the last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by google. With all this, other search engines can still use.

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Or they can process them in yelp different ways, taking into account noindex attribute. As a matter of actual practice, it is most likely that algorithms will decide that the rel canonical attribute was added by mistake." google tests a new format for price extension in Product Listing Ads Aug 04/2017 Merkle agency specialists noticed that google is testing. Testers put the product price, which is shown at a discount, and the crossed-out original price on the right side. As a result, users immediately see that the product participates in the promotion. Testing is carried out in the mobile and desktop google versions. As noted in Merkle, this format of displaying information about the discount allows you to save space in the ad and show other extensions (free delivery, product rating). In addition, it helps to increase ctr ads and highlight company offers among competitors' ads. Testing is conducted on a limited scale. Google representative said to the merkle company that they are constantly testing various formats to give users the most useful information. Google keeps ignoring the last-Modified meta tag Aug 14/2017 google still ignores the last-Modified meta tag in the search. This was stated by the companys employee, john mueller providing a response to a question from one of the webmasters on Twitter.

O ( ). johnMu) June 8, 2017 we should remind you that John mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for. How google processes pages with the canonical and noindex attributes Aug 14/2017 During the last video conference with webmasters, john mueller answered the interesting question: how does the search engine process pages that both contain the canonical and noindex attribute? The question to mueller was: "I once was at a seminar where i was told that if you use rel canonical and noindex on a page, then Canonical will analysis transmit the noindex canonicalized page. We discussed this issue for a long time, at least inside the team. In particular, what should we do in this case. Using Canonical, you are telling that two pages should be processes identically. Noindex reports that the page that contains it must be removed from the search. Therefore theoretically our algorithms can get confused and decide that you need to delete both pages.

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About 65 of all the reports led to manual sanctions. Google: 503 status code should not be applied for weeks June 15/2017 googles spokesman John mueller said that the server's 503 response code should be used within a few hours, but not weeks. 503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help google understand that the website will be unavailable for a limited period of time. However, it is not recommended to use it for longer than a few hours. According to mueller, "weeks" does not mean temporary. He also added that the webmasters are friendship misleading google in this case. If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially.

Do you check each and every report manually?" The answer was: no, we do not check all spam reports manually. " Later mueller added: "we are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked. As for the report processing time, it takes some considerable time. As mueller explained, taking measures may take "some time but not a day or two. It should be recalled that in 2016, google received about 35 thousand messages about spam from users every month.

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"no, at the moment we do not scan http kannada /. We are still investigating what we can do about. In general, the difficult part is that googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing http /. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning http /.

But with more websites implementing push notification feature, googlebot developers are on the point of adding support for http in future. It should be recalled that in April 2016, john mueller degenerative said that the use of the http / 2 protocol on the website does not directly affect the ranking in google, but it improves the experience of users due to faster loading speed of the. Therefore, if you have a change, it is recommended to move to this protocol. Google does not check all spam reports in manual mode. Oct 08/2017, google employee named John mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters. The question to mueller was the following: "Some time ago we sent a report on a spam, but still have not seen any changes.

I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website. In case your links are ignored by the "Penguin there is nothing to worry about. I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring. Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions.


It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm. Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg. Googlebot still refuses to scan http/2. Oct 08/2017, during the last video conference with webmasters google rep called John mueller said that googlebot still refrains to scan http. The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.

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From this point of view, i cant tell you how many algorithms are involved in google search.". Gary Illyes shares his point of view on how important referential audit. Oct 08/2017, at the Brighton seo great event that took place last week, google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by jennifer Slagg in the Thesempost blog. Since google penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links. According to gary Illyes, auditing of links is not necessary for all websites at the present moment. "I talked to a lot of seo specialists from big enterprises about their business and their answers outsiders differed. These companies have different opinions on the reason why they reject links.

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during the last video conference with webmasters. The question was: "When you mention google's quality algorithm, how many algorithms do you use?". Mueller responded the following: "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking. Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that google uses is not something that is really useful for optimizers.

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