Although there has been consolidation in the radio industry since the telecommunication Act of 1996, the industry is still highly fragmented and growing at.5 percent annual rate. In addition, radio stations have generally been slow to adopt Internet strategies. Business-to-business e-commerce revenues for 1998 were 17 billion and are projected to grow.7 trillion by 2003. It is projected that by the year 2002 almost one third of all business-to-business transactions will be performed via e-commerce (1998). Customers, as an intermediary agent m has two primary customers: radio stations and small business advertisers. M will target the top 4,000 radio stations, which represent 80 percent of the industry revenues. M will target small, high-growth businesses as its primary market. S., there are currently 24 million small businesses with approximately 885,000 new firms each year.
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In addition m buyers receive unique buying discounts, usually reserved for major ad agencies and companies, and an opportunity to participate in discounted "over-capacity" ads. M serves as a third sales channel for radio stations, complementing their national and local sales efforts. Unlike traditional sales methods, the Internet offers radio stations access to a national market and 24-hour selling power. M provides radio station members with a listing and brokerage service, access to customers, free marketing, and monthly value reports. These monthly m value reports will include buyer profiles, competitive analysis, market analysis, and savings calculated. Market opportunity m represents resume the intersection of two growing. Markets: advertising and business-to-business electronic commerce. The advertising industry represents a 190 billion industry and is expected to grow.7 percent compound annual growth. The radio advertising market is.7 billion sector represented by more than 12,275 radio stations in 268 major markets. Approximately 75 percent of radio advertising is purchased at the local level.
the company is a "C" corporation located in San Francisco, california. The company is located on the Internet at m and is the first adfomediary dedicated to the the needs of small businesses. Products services, blueIsland's featured product will be a user-friendly Internet website that provides free and fee-based services to meet the needs of its customers—advertising buyers and sellers. Qualified buyers and sellers are invited to join m's community as members. Membership is free and provides users access to valuable customized services. Selling members receive opportunity to list ads and gain access to the buying community. Buyers receive access to up-to-the-minute aggregated, radio market information, ad campaign planning tools, creative services, ad space, buying discounts, monitoring services, and account management.
Executive summary, products services, market analysis, target market. Marketing plan, operations plan, management, financial summary, financial statements. Executive summary, buying and creating advertising in any media is a time-intensive process reflecting hours of transactions between buyers, sellers, and creative agents. For example, if a buyer wants to advertise in the radio media, he targets a few radio stations with desired listener demographics, discusses contract options with a radio account executive, bids on an ad schedule, negotiates a price, creates ad copy, approves the final. For a skilled buyer, this entire transaction can take up to 3 weeks to complete. For a local deli or sporting goods shop with little or no demographic information, small purchasing power, and less familiarity with radio advertising, this transaction process can take more than 3 weeks and cost the small business more money per ad than large ad agencies. For the seller, in this case the radio stations, the transactions' costs of dealing with such small customers can prove to be cost ineffective. M is an Internet advertising infomediary adfomediary that provides a one-stop shop for demographic information, ad rates, ad campaign schedule planning, ad buys, and creative development, reducing transaction time and costs for buyers and sellers of advertising spots. The company m, Inc.
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An extensive video and audio library for guest use. Cd stereo systems and vcrs in each room. A essay variety of herbal teas. Daily fresh-baked muffins and fresh fruit. Links to other businesses and services on the island and the mainland. 1.3 keys to success, in order to succeed, the new management will strive to achieve the following goals: Position coach house b b as the best b b on Tybee island among the numerous tourists. Build strong market position among the local patrons.
Maintain sound financial management of the venture. Photo by: drizzd, business plan m, inc. 1705 Washington avenue, san Francisco, california 94105. BlueIsland's featured product will be a userfriendly Internet website that provides free and fee-based services to meet the needs of its customers—advertising buyers and sellers. BlueIsland's first product line will be dedicated to reaching the highly fragmented buyers and sellers of advertising space in the radio advertising sector. M's information-rich services reduce a buyer's time while enabling the development of a cost-effective advertising strategy.
The coach house guest will have every need met to ensure his/her comfort. For special occasions, catered meals, chilled wine, etc. Can be provided for an additional stipend. During the weekends, guests will return to the b b in the evening and find cheese, fruit, and wine for snacking before turning. The outdoors, with its access to the beach, a beautiful, tropical front yard, and a private deck, opens several additional opportunities. A gazebo in the front yard would make the perfect location for a wedding, as would the sand and surf for those that prefer a beach wedding.
With the capability for a catered reception inside, coach house will make the event smooth and easy for the guests. Immediate family or selected members of the wedding party would be able to stay at the b b, while other party members will be referred to neighboring Inns. This collaborative practice is not new to tybee, but coach house will be a new member in the exchange. Tourists will want to explore the riches of Chatham county (Bonaventure cemetery, river Street, worms Low, savannah's historic district, market square, dolphin tours, the marinas, and Fort Pulaski to name a few). In addition to providing information about such locations, we plan to collaborate with tour agencies and businesses throughout the area by offering packages and special rates with in-kind incentives for the cooperating merchants, including tours originating from the coach house. Amenities that go beyond the typical b b will include: Pralines on pillows. A complimentary music cd for each room that the guest may keep (copy included in packet).
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We recommend using liveplan as the easiest way to create graphs for nashville your own business plan. Create your own business plan.1 Objectives, open the coach house bed and Breakfast as a "turn key operation" with existing bookings for the marsh Hen Bed and Breakfast (prior ownership and new bookings under an increased rental rate after possession. Demonstrate a minimum of 65 occupancy averaged throughout year. Increase exposure and market using Internet technology and direct advertising to northern regions of the United States. Through incentives and increased exposure on the Internet, we hope to increase off-season occupancy by 30 the first year. Increase off-season use by divesting into other uses for property (cater parties, receptions, weddings, etc.). 1.2 Mission, the mission of coach house is to become the best choice in Tybee for temporary lodging by expanding our exposure via the Internet (with multiple networks and links and introducing the island to areas that have not yet discovered this year-round paradise.
Subscriptions to various Web services will provide international exposure to potential customers for nominal annual fees. Coach house will be acquired via a small business administration (SBA) loan (cdc 504 loan Program) with the buyers supplying 20 down, Ameribank supplying 50, and sba supplying. We are assuming an initial capital start-up of best 12,000 for operating expenses. We estimate average monthly fixed costs to be at approximately 8,000 for expenses plus interest payments. Peak and off-season will have significant impact on the monthly earnings. For the first year, on-season revenues will offset off-season losses. As coach house b b builds its market position among the local patrons, we anticipate that off-season revenues will be enough to break even during that season.
the island tourism. Of the short-term lodgings on Tybee, ten are categorized as inns, 19 as long-term lease facilities (rentals, condos, and houses) and only four as B Bs, including the coach house. Hotels/motels constitute the largest percentage of rental properties on the island in terms of units. A modest projection for increased unit rental is 30 per year. Competitors on the island have averaged 30 rental increases over the past three years, and the georgianne Inn is forecasting 50 increases for the next two years before hitting full capacity. This projection is without any significant increase in advertising or exposure, but is based on the general average increase in tourism. Our two major customer segments are tourists from the north who traditionally prefer the cozy environment of b bs, and local patrons who need the facilities for various events.
Maesch will reside on the property, managing and maintaining the business and satisfying Tybee island license requirements. Our Services, the coach house bed and Breakfast was originally built in 1920 and is believed to have been one of three train stations on Tybee island, linking the island to savannah. The building has undergone a number of restorations and uses since the train service ceased operation. With construction completed, it now has the potential of four rental units with owner-occupancy in an unused room. Creating a "home away from home" which is often more beautiful and palatial than like where they are traveling from will ensure many return customers. . The riches of Chatham county have always drawn a significant number of tourists to the savannah/Tybee island area. In addition to providing information about such locations, we plan to collaborate with tour agencies and businesses throughout the area by offering packages and special rates. As the b b becomes established through the peak season, we plan to expand our services to the residents of Tybee and savannah in time for the off-season.
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Introduction, the long-term goal of coach house bed and Breakfast (Coach house) is to become the best choice on Tybee island, Georgia for temporary lodging by creating a differentiated experience capitalizing on personal service, the historical nature of the Coach house building, and its unique location in one of the most attractive. We plan to be more than a great bed and breakfast. We plan to create an environment of pampered luxury that surpasses the standard fare for Tybee. Expanding our exposure via the Internet and introducing the island to people that have not yet discovered this year-round paradise will allow us to maintain a higher than average occupancy rate and above average profits. The company, coach house bed and Breakfast is an established b b, and has been in operation for the last three years as Marsh Hen Bed and Breakfast. After possession and a brief period of becoming established, coach house will diverse into other ventures to ensure a steady flow of patrons (tourists and locals) through its doors. The coach house bed and Breakfast will be a partnership, equally owned by john maesch and Frank Williams.